Wishing you all the very best in your studies to the best of our abilities, Merci Beaucoup.
December 5th de 2019, Mardi (Tuesday).
Chapter 13 (Pp 276, 281): GSHI: Learning Objectives [Week 5]
After reading this chapter, you should be able to:
- Explain the concept of marketing and apply it to a service organization.
- Understand and apply the concept of brand management.
- Define and apply the concept of brand image to an organization.
- Define and apply the 4 Ps of Marketing.
- Define and apply the four steps of the marketing process.
- Contrast the expectations of quality customer service as a marketing tool"