Message expanded.Message readChapter 13 (Pp 276, 281): GSHI: Learning Objectives [Week 5]
posted by BHFSC & CCAPA WorkGroup (you)
Bonjour Bonjour!
Wishing you all the very best in your studies to the best of our abilities, Merci Beaucoup.
December 5th de 2019, Mardi (Tuesday).
Chapter 13 (Pp 276, 281): GSHI: Learning Objectives [Week 5]
"Chapter Objectives:
After reading this chapter, you should be able to:
- Explain the concept of marketing and apply it to a service organization.
- Understand and apply the concept of brand management.
- Define and apply the concept of brand image to an organization.
- Define and apply the 4 Ps of Marketing.
- Define and apply the four steps of the marketing process.
- Contrast the expectations of quality customer service as a marketing tool"
Source:
https://phoenix.vitalsource.com/books/9781119040927/epubcfi/6/36[idloc_017.xhtml-itemref]!/4[eid19583]/2[page_break_inline_265]@0:94.7
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