Accessing Value-in-Use Information by Integrating Social Platforms into Service Offerings:
"This article proposes a new approach for assessing the value derived from using a service offering (i.e., value-in-use) through the utilization of "social platforms." We define a social platform as an adaptable digital service environment that enables the co-creation of value through social interactions with other service systems. By reviewing the relevant literature, detailed propositions are built based on the integration of theoretical concepts, thereby combining the literature on service-dominant logic, platforms, and social media. The primary argument of the article is that embedding social platforms in a company's services may result in more efficient retrieval and understanding of customer insights, better management of customer intelligence, and ultimately higher value-in-use" (Eloranta, V., & Matveinen, J. V., 2014)
Hello everyone: As a reminder the Ch. 13 Learning Objectives are as follows:
"Chapter Objectives:" (Pp. 265)
After reading this chapter, you should be able to:
Explain the concept of marketing and apply it to a service organization (Pp. 265)
Understand and apply the concept of brand management (Pp. 265)
Define and apply the concept of brand image to an organization (Pp. 265)
Define and apply the 4 Ps of Marketing (Pp. 265)
Define and apply the four steps of the marketing process (Pp. 265)
Contrast the expectations of quality customer service as a marketing tool (Pp. 265)
[ABSTRACT FROM AUTHOR]
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4 Ps of Marketing: Control lies in the same category as change (Pp. 276), and "a great way to begin bringing text alive from ideas to animation" (Pp. 276) is in the following figure 13.4 with the 4 Ps of Marketing:
Controlling Opportunity, Monitoring Opportunity, Controlling Attraction from teeth to fingernails to hair style and blemishes of the complexion, location, attire, housing, and team work to thwart or facilitate happiness and it's pursuit all make the difference. If the human is considered the corporation (i.e., celebrities on the red carpet, etc.) and one competitor needs 20 million dollars in funding for a motion film budget, depriving, stealing, destroying peace of mind, and working in teams 24 hours per day to ensure that one designated owner/entity doesn't see the light of day is how the competing teams function. All this "terrorism" (Schmalleger, 2014-01-01) is to simply stalk a healthy person, steal their money, their housing, their brain, their freedom, and ultimately their husband's network to mask into the spotlight in that Ferrarri, Audi, Mercedez Benz, Nike Shoes, Jackson Ultima line of credit, those khaki's your sponsor gave you. Got it?